WE CAN HELP US
High school is rough. And for some it's even worse. To help with the difficult times, we launched We Can Help Us, an initiative for the Ad Council to address what many teens are going through but have trouble talking about. On the site, they were welcomed by a community of their peers- a safe space to talk, listen,
share and help each other through the suckier times.
Tasked delivering a simple microsite, we ended up creating over 15 pieces of content, multiple OOH pieces,
A game, a chatbot, banners to drive to the site, and a TV spot. Not only did we succeed in creating more, we succeeded in making a difference in the lives of teens.