SMILE WITH STRENGTH
Traditional conversations around enamel repair tend to target a consumer already suffering from enamel loss.
We expanded our sights, targeting a broader, health-conscious and empowered demographic, promoting
our product as part of their total body routine. It's about keeping your whole body strong inside and out.
The success of the campaign led to increased online partnerships, a long-last campaign, and increased sales
in an entirely new demographic.
Website & Partnerships
We expanded the campaign online with a full website re-design, populating it with product details and Content from our partnership with Women's Health and trending tennis champion,
Genie Bouchard. This continued establishing our campaign focus on strength, health, and empowerment.