Don’t Flake it. Make it.
Head & Shoulders wants you to be set up for success. But how can you win when you’re flaky?
It’s not a head-scratcher, get Head & Shoulders and Don’t Flake it, Make it.
We took the brief to create 1 piece of content for young men entering the workforce, and took it further turning it into a larger campaign. 3 pieces of unique content and multiple online and social executions emphasized how having dandruff stands in the way of your success and hinders your confidence to do the job.
The success of the concept led the client to air one of the spots during the 2018 World Series. Ultimately we created the base for a long lasting campaign that continues to thrive today.
Team: Lauren Varvara, Richie Glickman