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Murphy Oil Soap

REPIN REFOREST

Social/ Digital/Web Design

On April 1st, Murphy Oil Soap partnered with the Arbor Day Foundation with an initiative to get people to plants more trees.
So we reached out to our home-curating, wood-loving demographic at their most popular social channel, Pinterest.

We created home inspiration and content, allowing users a chance to help the environment by simply "Re-Pinning". For every Re-Pin,
they helped Re-Forest our resources, ensuring future generations of forests and future generations of Murphy Oil Soap users.

Repin Reforest generated 181 Million Impressions, Raised over $53,000 in donations,
and grew their brand recognition by 30%, growing the brand and growing more trees.

Recognition: Mixx awards

 
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The Pins

 

CASE STUDY: