CLEANS A MAN UP RIGHT
Irish Spring wanted to add a fresh spin on the old Irish tropes from their nostalgic '80s spots.
In TV we showed how Irish Spring cleans a man's man.
You get dirty, we get you clean. On social media, we were free to really let out the Irish shenanigans.
With quirky, tongue-in-cheek, and real-time posts, we were able to gain a solid following and
build on our strong brand affinity.