Sweet Millions Lotto



Kitty conspiracies! Bunny overload! It was a no-holds-barred of sweetness for the launch of Sweet Millions scratch-offs by the New York Lottery. A fully integrated campaign, we amplified the reach of infinite cuteness online by allowing fans to create the Sweetscape settings of their dreams (or nightmares) in all of its absurdity. 


Chief Creative Officer:Eric Silver
Executive Creative Director:Joseph Cianciotto
Creative Director:Gerard CaputoReuben Hower
Art Director:Gerard CaputoJohn MosesLeah RenbaumMario AzziBonnie Lutz
Copywriter:Reuben HowerHoward FinkelsteinAmy Rakowski