IF IT’S CLEAN, IT’S A #TIDEAD
This NFL season, Tide decided to do things a little unexpectedly. By peppering in pieces, disguised as game highlights,
mic’d up moments & referee calls, we reminded our fans - If it’s clean, it’s got to be a #TideAd.
With 17 pieces of unique content, strategically designed for each segment and snackable
content created for social media, we kept our audience engaged throughout the entire NFL season.
See the Case StudY
Spots DIsguised as part of the game
TEAM: Lauren Varvara, Daniel Lobaton, Blake Morris, Paul Bichler, Zach Menna, Rich Singer, Zach Scweikert, Jill Archibold, Jacopo Biorcio