AMERICA’S BEST TOY SHOP

CONTENT/360 VIDEO/SOCIAL/DIGITAL

When it comes to toys, Walmart is not playing around. Introducing America’s Best Toy Shop.
This holiday season, we created a full integrated campaign. Video content feature our kids experiencing that joy of opening their toys on Christmas morning,
getting their authentic unscripted reactions. Through banners, Snapchat, Facebook, and OOH, we launched the America’s Best Toy Shop just in time for the holidays.

CREATING AN IMMERSIVE EXPERIENCE

To bring the store and toys to life, we created a magical make-believe world. Working together with a skilled animation team,
we created a 360 experience for our audience to interact with our toys on a whole different level.

Press play and drag around the screen below.
*You might have to shrink your window slightly in order to view properly.

OUT OF HOME AND IN YOUR FACE

During the Holiday Season, we brought our playful gifs to Time Square. The characters break the 4th wall, and engage our audience with the sheer joy they experience playing with their toys.

ONLINE

We extended the antics of the campaign on Facebook, Snapchat, and through a playful banner campaign.